Why You Should Totally Be All In on Video Marketing
We’ve all been there—sifting through walls of text, trying to find the juicy bits of information we need. But guess what? Most people are over it. Text-heavy content doesn’t cut it anymore.
In recent years, the internet has experienced an explosive surge in video content. With countless videos streaming across various devices and platforms, the opportunities to connect with your audience have never been more excellent. So, what does this mean for your brand? If video marketing isn’t integrated into your content strategy, you could leave valuable opportunities on the table.
Video Marketing
You’ve nailed it—you’ve created an excellent video that grabs attention and gets people hyped to take action. But here’s the thing: even the best video won’t hit the mark if it doesn’t land in front of the right audience. That’s where online advertising steps in, acting as the ultimate delivery vehicle to ensure your content reaches the people who need to see it.
Here’s Why It Works:
Priority Placement: Social media platforms are obsessed with video right now. Videos get bumped to the top of newsfeeds, giving businesses a golden chance to shine. If done right, your video can drive crazy engagement, send more people to your website, and, yep, boost those sales numbers.
Startups are crushing it by using social media ads to get their product videos in front of the right crowd. These forward-thinkers are leaving behind old-school advertising methods and seeing results that traditional ads can’t match.
This is because even if a consumer watches a video for under 10 seconds, the video still helps increase brand awareness and purchase intent.
More Video Platforms: Let’s face it, video tech is on fire right now. Better devices, insane resolution, and endless streaming options mean people consume video like never before. Whether you’re kicking back with a show on Apple TV, searching for hacks on YouTube, or scrolling TikTok, video is everywhere—and it’s only getting bigger.
Sure, YouTube is still the MVP, but the game is expanding. Platforms like TikTok, Snapchat, and Instagram dominate the scene, proving that video isn’t just the future—it’s the now.
With so many platforms and so much screen time, there’s never been a better opportunity to get your brand seen. Video marketing isn’t optional anymore; it’s the secret sauce to building awareness and driving sales.
Ready to get your content in front of the right eyes? It’s time to level up with video.
People love sharing Videos: Videos are everywhere, and people just can’t resist sharing them. The reason? It’s all about convenience. Online videos live primarily on social platforms, making them easy to share with just a click. Think about it—how many videos have landed in your DMs or popped up on your feed just this week?
Videos entertain, inform, and engage, making them the perfect content format to go viral.
Why This Matters for Marketers?
For content marketers, it’s all about meeting your audience where they are. Give them what they want—in the format they love, whether it’s for website advertising, social media, or brand storytelling—and you’ll create instant engagement while boosting your reach as they share it within their network.
Bottom Line: Video doesn’t just attract your audience—it hooks them. If you’re ready to dive into video marketing, DesignWorks has your back.
We’re pumped to help you create impactful videos and craft a killer video marketing strategy to ensure your content lands in front of the right people. So don’t waste another minute Googling “digital marketing near me.”
Give us a call, and let’s make some video magic happen!
